-Advocacy group Power to the Patients has a new PSA on TV in the Washington, D.C., metro area designed to hold hospitals and health insurance companies accountable for providing estimates instead of actual prices to consumers. The 30-second ad underscores the ridiculousness of a society where prices are hidden and consumers are only provided with estimated prices for any variety of products and services. The world depicted within the PSA looks at what might happen if other industries also only provided estimated prices like hospitals and insurers have done in healthcare. As one of the characters in the PSA states, “Estimates are bullsh*t.”
-Apple’s latest film for the “Relax, it’s iPhone” campaign in Australia puts iPhone 15 to the ultimate test featuring the country’s most infamous bird: the magpie. “Swoop” showcases the durability of the device’s Ceramic Shield through a uniquely Australian tale of an office worker bicycling to work, attempting to escape the attacks of an oncoming magpie.
Arapahoe Basin has teamed with the Denver Public Library to get more people interested in skiing.
-Denver agency Cactus is working with the Arapahoe Basin ski resort and the Denver Public Library to bring the joy of skiing to lower-income Colorado families. Library card holders enter their names through the Museum & Cultural Passes portal on the library’s website. One winner will be selected in January, February and March, with the winner and up to three guests enjoying a completely hassle-free first-time skiing. That includes transportation to the resort, rental gear, a free group lesson and lunch. Cactus designed several key creative elements in support of the effort, including print/OOH, social media content and website assets.
-New work from Rethink for A&W Canada shows off the chain’s “Burger Family” concept. In “Bestie,” we meet a newly-licensed teen driver and her best friend as they try to navigate an A&W drive-thru. The two young actors improvised most of their dialogue, resulting in fun, relatable moments.
-FP Movement, the activewear brand from Free People, has introduced its largest multimedia campaign, “Stand Out, Never Still.” Developed in partnership with Anomaly, the brand film starts with Tilly, a pink sheep that deviates from the pack. Tilly’s journey takes an unexpected turn as she encounters five 2024 Olympic hopefuls. Attracted to the bright colors of the runners’ clothes, Tilly joins the pack, encouraging individuals to follow their joy and make moves.
-Amica Insurance’s new advertising campaign highlights how empathy and human connection are integral in a world that’s increasingly becoming more digital. Created with Mother New York, the campaign is the first expansion of the brand platform Amica introduced last year, “Empathy is our best policy.” The 90-second hero film, directed by Diego Contreras of Love Song, shows a series of stories that reflect the busy and very connected state of today’s world, then pivots to emphasize moments when a genuine connection with another person is what we really need.
-Frost Bank launched its new marketing from McGarrah Jessee, “Exactly What You Unexpected.” It’s is rooted in how the bank does things differently from the rest of the industry. On any given day, they’re going above and beyond for customers, like when a car full of nuns got a flat tire in front of a Frost Bank and an employee came out and helped them change the tire.