-This holiday season, Northwell Health, New York’s largest health system, unveils a new inspirational ad campaign featuring a cast of Northwell patients and other New Yorkers who have reached the 100 year mark. “Resolutions,” developed by StrawberryFrog and directed by Steve Mapp of Fancy Content, was developed to send a positive message about health and longevity and New Year’s resolutions through the eyes of centenarians. The energy of these people will inspire those much younger.
-Geico is bringing back its iconic Caveman character in a campaign that hopes to bring the character some closure.
-BMW of North America has consolidated its marketing activities under Omnicom Group. Goodby, Silverstein & Partners has retained its lead creative agency status and added responsibility for Mini and BMW Group Financial Services U.S. the CRM business goes to The Javelin Agency and social media to 180/NY for BMW, Mini, and BMW Group Financial Services, U.S. Critical Mass has retained the digital business for BMW and Mini, Adds BMW Group Financial Services, U.S.
-When Jacksonville Jaguars quarterback Trevor Lawrence was injured recently, he was seen limping off the field rather than using a cart, which he claimed wasn’t around. In an effort executed with agency partner Barkley, golf cart brand E-Z-Go turned that limping moment into a way to help Lawrence say thank you to his offensive linemen so they’ll always have a ride off the field. The effort has resulted in well over 139.3 million media impressions and a total reach of over 18 million on social media.
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-No chestnuts are roasting on the 10-plus hour faux-fireplace footage released by Perdue and Colle McVoy. Aptly, the cozy scene swaps in a juicy rotisserie chicken roasting on a spit. For viewers who continue to watch, there’s a QR code tucked in between the flames that takes people to a microsite with special discounts for various Perdue products. The microsite also hosts roasting tutorial videos and quick links to recipes to lighten kitchen chaos.
–Joey Lawrence is back with another “woah” moment. VinFast, an electric vehicle manufacturer, launches the second digital ad installment for its “Changing Lanes” campaign starring actor and “Brotherly Love” podcast co-host Lawrence. In the latest ad, Lawrence plays a spy character who is filming a commercial for VinFast’s all-new VF 8 all-electric SUV and is fascinated by the vehicle’s unique attributes.