Friday Stir

By Kyle O'Brien 

-Famed solo climber Alex Honnold is known for his strong hands. Now, Honnold has teamed with Dr. Squatch to pursue his next challenge—thumb wrestling. Honnold has been training with the men’s personal care brand to become the world’s top thumb wrestler. His first public thumb war as Alex ‘Big Thumb’ Honnold will take place on the Venice Beach Boardwalk on Wednesday, June 7 from 4-6 p.m Pacific Standard Time, where he encourages worthy opponents to meet him and succumb to his colossal thumb. Dr. Squatch is offering $250 and a year’s supply of its natural soap to anyone who can beat him. The matches will be hosted by George Janko and broadcasted worldwide on Dr. Squatch’s Instagram Stories. The campaign was concepted by Made You Feel and the video was produced by Kyle Beirmeister.

-Pride Month is here and to help communities cope with the increased threat to their members and the LGBTQ+ community, Western States Center, a national nonprofit working to counter extremist and white supremacist organizations, has released a new Protecting Pride guide for Pride organizers, attendees, local groups, government officials and businesses—with specific recommendations on how to make Pride as safe as possible this year.


-Adweek had a front seat to the search consultant panel at Mirren Live, a new business conference for agencies, a critical tool for agencies.

-Brands can get in on pop culture moments in authentic ways, writes Christina Garnett, principal marketing manager for offline community and advocacy at HubSpot.

-Pepsi has unleashed summer vibes through a campaign that promotes its tie-up with artist Bad Bunny and Apple Music through its “Press Play On Summer” program.

-Performance marketing is getting a boost with TikTok and Instagram search advertising.

-New York Festivals Advertising Awards has partnered with Scott Goodson, CEO of StrawberryFrog, to launch a new content series called “Purpose Haze.” As series host, Goodson sits down with some of the industry’s top marketing leaders who are at the forefront of purpose-driven companies to attempt to “de-fog” purpose. In the premiere episode, Goodson interviews Ramon Soto, svp, chief marketing and communications officer at Northwell Health, a New York healthcare provider system.