-You wouldn’t think the lack of a bank transfer fee would be an emotional feature, but in a new campaign for CIBC, we see what’s behind the savings. A new campaign from AOR Courage supporting CIBC Global Money Transfer illustrates what’s possible when the fees typically applied to overseas money transfers are nonexistent, allowing the receiver to actually receive the full amount sent home to families. Directed by Omri Cohen of Spy Films, the spots follow real families as they showcase the significance of receiving a full transfer, whether the extra money equates to more groceries or better quality time with their loved ones.
-Podcasters Busy Philipps and Caissie St. Onge talked at Adweek’s Social Media Week about their radical authenticity on and off social media.
-Google is phasing out cookies, and the ad industry will get a taste of a cookieless world through a testing period.
-The launch campaign for Lipton’s first boozy iced tea aims more at a lake weekend, cooler-toting crowd than the country club, Arnold Palmer-swilling set.
-The latest Young Influentials podcast talked with Cassandra Gagliardi, senior manager of client partnerships at experience agency Jam3 about her love of marketing.
-In the influencer marketing world, AI may put a renewed spotlight on creators invested in building communities, writes Jason Mitchell, co-founder and CEO of social media agency Movement Strategy.
–Bonin Bough, co-founder and chief strategy officer at Group Black, looks at hip-hop at 50 and its cultural impact.
-Halo Top is taking the work out of working out with the first-ever “No Work Workout,” a pop-up “un-gym” with crazy fun and easy activities that are surprisingly good for you and burn calories all at the same time. In partnership with creative agency Observatory, Halo Top is traveling city-to-city with its pop-ups. Visitors can indulge in activities like air guitar, putting up a beach umbrella, riding a mechanical bull, and get rewarded with free Halo Top products, including new Yogurt Pops.