This week celebrates new agency partnerships, freshly launched service offerings and even a few company anniversaries.
50,000feet
50,000feet is expanding with the addition of a London office. Serving as the European hub, the office will deepen and create client relationships to deliver creative solutions for brands across financial services, fintech, professional services, health and wellness, technology, manufacturing and logistics, architecture and design, luxury and active lifestyle.
Bader Rutter
Bader Rutter received eight first-place awards at the National Agri-marketing Association awards show. Awards include Virtual Exhibits for Zoetis, Premium Specialties for Zoetis, External Newsletters for Corteva Agriscience, Audio Video Feature for Corteva Agriscience, Digital Content for Corteva Agriscience, Specialty Campaign Elements for Veterinary Hope Foundation and Specialty Advertising Campaign for Veterinary Hope Foundation.
BeautifulBeast
BeautifulBeast was chosen to assist Green Acres Nursery & Supply in growing its brand on the West Coast. The agency will create and implement a digital communication strategy for the brand.
Berlin Cameron
NYX Professional Makeup partnered with creative agency Berlin Cameron on a new NFT collection, the Dream Vortex. This serves as the first artist collection for the GORJS, which is the world’s first beauty DAO focused on fostering the development of the 3D artist community.
BPM-PR
BPM-PR just celebrated its 18th anniversary. The public relations firm has established itself as a trusted partner for brands like Armitron, Bellabeat and The Moulin Rouge.
Crimtan
Dubai Media Incorporated joined forces with programmatic and data agency Crimtan to launch a new initiative. The two media companies are combining data sets to offer clients the ability to target one in four adults in the UAE.
Endeavor Business Media
Endeavor Business Media released its new marketing solutions website. The site will be an educational hub and resource for business marketers, providing solutions and guidance for professional in key market sectors.
FCB London
FCB rebranded its London office from Inferno to FCB London. The rebrand comes after new client wins including Škoda and Unilever.
French/West/Vaughan
French/West/Vaughan is leading public relations efforts for The Ride for Mental Health, a weekend-long cycling event for mental health awareness and services. The event crossed the $1 million fundraising threshold in 2022.
Global Situation Room
Global Situation Room is scaling its podcast product with the addition of a new division called Situation Room Studios. The division will be led by former Bloomberg executive producer Christine Baratta and will build on the company’s success with top-ranked policy shows.
Hearts & Science
JLR chose Hearts & Science as its new global media agency partner. As a Omnicom Media Group agency, Hearts & Science will cover JLR’s house of luxury brands, including Jaguar, Range Rover, Discover and Defender.
Inspired Thinking Group
Inspired Thinking Group acquired ReviewStudio to help streamline its creative workflow automation. This is the latest in a series of acquisitions and its first in North America.
Invisible Collective
Invisible Collective’s newly signed directors, The Turner Brothers, won the gold “Shots the Americas” award for new director of the year in 2023. The duo also just won a Webby for the Nike Air / Social Status series last month, for best video campaign, advertising.
IPG
Two IPG agencies, MullenLowe and Carmichael Lynch Media, are bringing on Hi-Chew as a new client. The agencies will grow brand awareness and customer acquisition with an audience-first approach to address core and opportunity markets.
Kite Hill PR
Kite Hill PR reached its 10 year anniversary of being in business. It’s also celebrating being named a top b-to-b public relations agency by PR Daily.
Lost Planet
Hank Corwin, editor and founder of post production company Lost Planet, is receiving the AICP Post Impact Award on June 8. Corwin is being recognized for outstanding achievements in the field of post production.
Luckie
Luckie once again completed its Type 2 Soc 2 examination, which reviews the security of its data services system. It also successfully completed the HIPAA Type 1 Attestation examination.
Minds + assembly
Minds and assembly, or m+a, received a significant growth investment from Amulet Capital Partners. Minds and assembly is a design-centric agency and commercialization platform focused on the healthcare sector.
Opinionated
Opinionated was chosen as the agency of record for golf brand FootJoy. The agency will drive creative strategy and brand and product campaigns launching in 2024.
PostcardMania
PostcardMania added geofencing and contextual search retargeting to its multi channel marketing campaign package. Titled “Everywhere Small Business,” the package is recognized nationally for helping clients afford superior quality control, shorten turnaround time and receive maximum return on investment.
REvolution
The French Professional Football League is partnering with rEvolution to expand its marketing efforts for Ligue 1 Uber Eats in the U.S. The partnership aims to increase exposure for the brand, establish strategic partnerships and drive fan base growth.
Six+One
Six+One was named the branding and communications agency of record for New York City’s Hudson Square Business Improvement District. The agency’s first work for the district will launch in the fall.
Talon
Talon announced a partnership between its creative Out of Home agency Grand Visual and online emerging media platform Whisk. The partnership will enable brands to revolutionize advertising strategy and deliver innovative and impactful campaigns.
The Kite Factory
The Kite Factory was appointed by Barnardo, the largest children’s charity in the U.K., as its strategic media planning, buying and consultancy partner. The agency will work to increase audience awareness and action.
The Marketing Practice
The Marketing Practice was chosen as the brand agency of record for Nutanix. Nutanix is going to market with a new brand narrative with The Marketing Practice helping them craft and promote their messaging to consumers.
Treehouse Innovation
Treehouse Innovation teamed up with True & North to deliver its “client-centered thinking” methodology to clients. The methodology uses a combination of design thinking, neuroscience and behavioral economics to drive a human-centered approach to selling.
True Independent Holdings
True Independent Holding is aligning its three firms together under one roof. The alignment includes Coegi, True Media and RADaR.
VCCP Media
VCCP Media was chosen by Krispy Kreme as agency of record in the U.K. and Ireland. The agency will support the brand in achieving immediate business objectives while working to deliver on a five year plan that will increase awareness of their online offering, ecommerce business and app and customer loyalty program.
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