Google announced today that it will remove cookies, the tried and true data tracking tech, for 1% of Chrome users early next year. The users will be chosen at random before fully removing cookies completely later next year.
“This was to support developers [in] conducting real-world experiments without third party cookies,” Victor Wong, senior director of product management at Google, told Adweek. “Having 1% of chrome users, which are randomly chosen, creates closer to real-world conditions for everyone to assess.”
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