-Marketing agency Ludwig+ is putting Tim Robinson through a lot of invention fails to prove a point about the new Ram REV 1500 electric truck. In “Guinea Pig,” Robinson is the face of Americans’ desire to try out the “next great thing,” which often leads to not-so-great results. Robinson comically tries out products including a sandwich stapler, fridge compactor and voice-controlled ottoman.
-Agency Glow has partnered with the 147th Westminster Dog Show for social efforts. GLOW’s team has been working to modernize the event by bringing awareness to younger generations through on-site and remote social media coverage on Instagram, TikTok, Twitter and Facebook. Most recently, Westminster partnered with the Mets to bring some puppy love to the team.
–Gary Vaynerchuk is known for spouting marketing wisdom but his latest venture may raise a few eyebrows–because it lies within a fortune cookie.
-Twitter has expanded its rules for cannabis ads, but so far the industry reaction is mixed, as the guidelines offer more marketing options.
-King watchers: Brands are trying to muscle in on the upcoming coronation, though advertising will be far from traditional, unlike the pageantry.
-In shave brand Harry’s campaign for the U.K. market, it bills itself as the “ultimate hype man to the everyday man.”
-The New York Festivals Health Awards has announced the 2023 Health Awards winners. “House Rules” created by McCann Health New Jersey for Phexxi earned the Best of Show Award. It also earned a Grand Award, and 3 NYF Health Awards Gold Towers. In the Health & Wellness category, “The Bridge” created by KIick Health for Paws NY was honored with the 2023 Grand Award for its animated short film. “The Bridge” also earned two additional NYF Health Gold Towers, one Silver, one Bronze Tower, and one Finalist Award. See all the winners at the NYF Health Awards 2023 Winners Showcase.