How British Advertisers Have Prepared for the Coronation of King Charles III

Despite a high level of negative sentiment, brands have still activated ahead of the event

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It’s one of the biggest events in Britain this year, but despite being covered by TV, radio and digital media, few advertisements will be muscling in on the attention around the coronation of King Charles III. But that hasn’t prevented brands from trying.

The coronation will be a very different affair from those of previous monarchs, and while it is a holiday weekend across the nation, the joy and celebration are likely to be muted. The ceremony will be a very old-fashioned affair, performed in front of various generations who have never seen anything like it.

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