-Brady, the nonprofit that advocates for gun control and against gun violence, has produced a powerful new campaign that shows the parallels between what happens on the battlefield and what happens in our communities when assault weapons are used in mass shootings. A complementary out-of-home of home campaign shows coffins draped with an American flag in everyday places where people have been killed or wounded in mass shootings involving assault weapons. It was produced by agency BCW.
-Adweek talked with Known Originals, a new division of marketing agency Known, which plans to unearth diamonds in the rough as springboards for entertainment content.
-Mojo Supermarket claimed it would never hire a head of growth, until it found out it needed one.
-TikTok’s streaming advertisers are now encouraging users to pause their feed scrolling to engage in longer-form storylines.
-Check out the latest agency moves in Adweek’s Revolving Door Roundup.
-Shoppers in New Jersey this summer might notice something different at their local CVS and Target stores—a kiosk offering to take back reusable shopping bags for $1 each.
-The One Club for Creativity has announced the finalists entries from 32 countries and regions for the global ADC 102nd Annual Awards. Squarespace New York tops the list with 23 finalists entries, Rethink in Canada has 20 finalists entries, DDB Chicago has 16 entries on the list, and McCann New York has 15. The complete list is available here.
-Men’s hygiene company Manscaped is presenting a new product in the category—the Crop Preserver Ball Deodorant, designed specifically for those sensitive areas, keeping them hydrated and smelling good. To raise awareness of the product, agency DDB NY leaned into the notion of smelling good down there turned to man’s best friend—dogs. The famous crotch sniffers worked with photographer Emiliano Granado to capture humorous scenarios in which men are embarrassingly unaware they might be attracting the wrong kind of attention.
Manscaped and DDB NY teamed up for a humorous campaign.