In the Company of Huskies to Join Forsman & Bodenfors as Part of Stagwell

By Kyle O'Brien 

Agency network Stagwell has acquired Irish digital creative agency In the Company of Huskies, which will now join the Forsman & Bodenfors Global Creative Collective. Huskies adds strategic, creative and digital marketing capabilities and scales Forsman & Bodenfors’ footprint across Europe.

“Huskies has built a powerful digital-first operation that we believe will complement the creativity and communications expertise at Forsman & Bodenfors at a time when the agency’s momentum is building worldwide,” said Mark Penn, chairman and CEO, Stagwell in a statement.


Huskies blends behavioral science and creativity with social, search, technology and development services. Its clients includes Allianz, Slack, Nissan, Smurfit Kappa, Guinness Storehouse and Fáilte Ireland, the National Tourism Development Authority. The agency recently won AME and EPICA awards for Allianz Ireland and Women’s Aid for “The World’s Strongest Women.”

“We are delighted to welcome Huskies to the Forsman & Bodenfors Collective. Our mission is to make ideas that change things and Huskies has deep digital DNA coupled with the big brand thinking and creative firepower that supports that goal,” said Toby Southgate, global CEO, Forsman & Bodenfors in a statement. “By joining forces, we all at Forsman can only benefit from access to their digital expertise and unique approach to helping brands drive attraction as well as attention in today’s crowded market.”

In the coming months, Huskies will be renamed F&B Huskies. Jonathan Forrest will remain CEO of the agency. The terms of the deal were not disclosed.

“What an exciting next chapter for Huskies. Our ambition is to create the best work in the world for our clients, and if we are to achieve this, alignment with one of the top creative brands in Europe is a key next step in our journey,” said Forrest in a statement. “We’ve been hugely impressed by the vision and creative expertise of Toby and the Forsman & Bodenfors team and look forward to the opportunities that working in a collaboration-focused network like Stagwell will open up for our people, our clients and the agency.”