Friday Stir

By Kyle O'Brien 

-Trying to get to the tasty parts of a pineapple may be a mystery to some, and that’s why independent, creative and strategy agency The Distillery Project (TDP) has created a digital campaign for Dole Pantry to make it easier. A series of three spots shows the difficulty some people, and animals, have with the spiky fruit. “How Do You Approach a Pineapple?” features three short videos with humorous looks at the confusion that ensues when people look at a pineapple in its natural form. One is approached by a sword-wielding samurai with slicing effect. Another shows a woman art critic confused by the fruit while a third features a very wary dog.

-Jack Morton is making changes at the top, as longtime CEO Josh McCall will transition to chairman while Bill Davies and Craig Millon have been named the agency’s first global co-presidents.


-While celebrating its 60th anniversary this year, global creative organization D&AD has named Jo Jackson, former CCO for furniture retailer, its chief executive.

-On Thursday, The Daily Show With Trevor Noah host announced his surprising exit from late-night TV after seven years.

-Shreddies, a cereal brand with a long history in Canada, intentionally played with semantics by opening a “wheat” dispensary in an area where weed stores proliferate.

-Taking a detour from the studio, Marshmello heads to the kitchen to collaborate with kitchenware brand Crux to launch a new line of air fryer kits.

-The NFL’s hefty and somewhat misguided efforts to address Hispanic Heritage Month can teach marketers about how to address Latino and Hispanic outreach.

Nina Meredith, a director at Rattling Stick, made her picks for her favorite album covers for Muse by Clio and they included Buddy Miles, James Blake, Janet Jackson and Devo.