Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.
The National Football League left everything on the field for Hispanic Heritage Month.
It recognized Latino and Hispanic coaches, players and executives. It teamed with community organizations including the Hispanic Heritage Foundation and Hispanic Alliance for Career Enhancement. It partnered with celebrities, clothing designers and its own teams to reach underserved audiences.
Then, on social media during its “Por La Cultura” campaign’s first day, it put a tilde over the “n” in NFL that, it said, provided “unmistakable Latin flavor.”