Friday Stir

By Kyle O'Brien 

-Timmins, Ontario is getting its “SHST” together in the difficult fight against the opioid poisoning crisis, thanks to the new Safe Health Site Timmins, more commonly known as SHST. The safe injection and treatment site recently enlisted Toronto agency The Garden to create a provocative campaign to educate Timmins residents on how it is helping the community. That is the basis for The Garden’s “Know Your SHST” awareness campaign, which uses the facility’s distinctive SHST acronym to deliver bold messages about safe injection sites and disabuse them of common misconceptions.

-Agencies have an ageism problem, writes Adweek’s Emmy Liederman.


-Anytime Fitness has selected Mischief @ No Fixed Address as its creative agency, tasked with leading creative support for the fitness giant.

-McKinney and Adweek co-hosted Julie Thompson’s Thursday Night Dinner Club at Cannes in June, which honored the team of Ukrainian journalists who edited Adweek’s On Ukraine, by Ukrainians issue.

-JetBlue Airways has acquired Spirit Airlines for $3.8 billion, less than a day after Spirit and Frontier called off a proposal to merge.

-Dog food brand Jinx has the right hero to tout its benefits in a new campaign—actor Chris Evans.

-Minneapolis-based agency Solve Advertising is combating returning to work by creating a new billboard in which the design merged with the city skyline.

-Ontario’s The Beer Store has made a campaign with creative agency King Ursa that will have you whistling, whether you want to or not.