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As the effectiveness of social and digital media advertising has fluctuated over the last couple of decades, billboards have remained a tried and true standby for reaching consumers. Despite being one of the oldest tricks in the book, recent campaigns have utilized the OOH staple for motivations ranging from informing consumers of abortion rights in post-Roe v. Wade America to showing the full-scale majesty of the recently released Webb Telescope.
But sometimes, OOH placements can prove a bit challenging, blocking views or landing in places that are hard to spot.