Creative Advertising

Dog Food Brand Jinx Announces Its Latest Endorser and Future Ad Star, Chris Evans

The Marvel alum tells Adweek what made him to switch from consumer to creative partner

Chris Evans sits with his dog Dodger, smiling and holding a bag of Jinx treats — Evans' introduction to Jinx came as a consumer while searching for a safer food brand for his furry friend, Dodger.Jinx

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For many of our four-legged friends, the hardest part of the day is waiting for the next meal or treat. But for pet parents, the hardest part may be looking for that healthier dog food to feed their companions. Not to worry: dog food brand Jinx has not only figured out a working formula, but just the right hero to tout its benefits.

In an effort to create awareness around making better, healthier dog food, Jinx is teaming up with actor Chris Evans for a new, forthcoming campaign.