-Colenso BBDO convinced almost 2,000 people to download fake apps like “Silent Ringtones” which turned out to be promos for Snickers (video above).
–Deutsch New York parted ways with a very small number of employees this week in order to realign some internal operations.
–Omnicom unveiled its new media network several months after winning P&G. It will be called Hearts & Science.
–Ace Metrix is feeling the Bern. Its latest data says Bernie’s ads are more effective than those of any other presidential candidate.
–Today in Old White Men, Ad Contrarian continued his back-and-forth with Kevin Roberts of Saatchi & Saatchi this week.
–We somehow missed last week’s News & Observer story about our very favorite subject: Bill “The Griz” Grizack.
–Sapient India is looking for employees via a campaign called “TROUBLEMAKERS.”