Omnicom Media Group's New Network Will Focus on Data-Driven Marketing

P&G business is Hearts & Science's flagship client

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Annalect founder Scott Hagedorn will serve as the network's CEO. Omnicom Media Group

Four months after winning the $2 billion P&G North America media review, Omnicom Media Group today unveiled its third media network. The new organization will be called Hearts & Science, and P&G will be its inaugural client. Sources close to the matter clarified it will not be a single-account "dedicated" unit and that it will look to expand its roster in the future.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in