-Also known as “Advertising’s Alternate Retirement Plan,” the Powerball jackpot is estimated to be close to $375 million. With that in mind, Denver agency Cactus has a jackpot-specific ad for the occasion (as it does when the jackpot is $325 million, $425 million or $500 million). It features a forgotten, sad, bored genie lamenting someone’s good luck. And hopefully, that’s you this weekend.
-Forsman & Bodenfors laid off around eight employees at its New York office. “We have made the difficult decision of saying goodbye to some of our team members to align our business with current client needs,” an agency spokesperson said in a statement. “We are immensely grateful for the contributions by those affected and plan to support their future efforts the best that we can.”
-Holding company alternative Plan A expanded with four new additions.
-AnalogFolk is closing its Portland office.
-Google’s latest restrictions will make life more difficult for mobile marketers.
–CSM Sport & Entertainment hired Christa Carone as president of CSM North America. Carone was most recently president of Group Nine Media, whose media brands include Thrillist, NowThis and PopSugar.
-Advertisers are replacing brand safety with brand suitability.
Minda Smiley contributed reporting.
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