-San Francisco independent agency Duncan Channon launched the first national campaign for freelance network Upwork, entitled “Upwork is How” (video above). The campaign will run across national TV and radio and also include media partnerships with business publications, including the Wall Street Journal.
-WPP integrated Mindshare and Neo Media World’s capabilities.
-Hulu chief content and creative officer Scott Donaton shares Hulu’s vision of streaming advertising’s future.
-Four app developers sued Facebook for anticompetitive practices.
–Make-A-Wish America selected Publicis Groupe’s Team One as marketing agency of record.
–Allen & Gerritsen promoted Darshan Sampathu to lead its analytics practice as executive vice president and Lyndsey Foz to vice president, strategy.
-Wunderman Thompson predicts the trends that will shape advertising in the 2020s.
-RK Venture owner and executive creative director Richard Kuhn discusses advertising life in Albuquerque after leaving New York.