How Hulu's Creative Studio Greenhouse Sees the Next Era of Streaming Advertising

'First and foremost, though, it’s about creating better things for viewers'

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In October, Scott Donaton made the jump from a long, distinguished career in the agency world to Hulu. Leaving Digitas, he joined the streamer as head of creative. He started at the beginning of December, reporting to Hulu CMO Kelly Campbell while working closely with Peter Naylor, svp and head of advertising sales.

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