WPP media agency network Mindshare and digital-first global performance agency Neo Media World are integrating their capabilities to better address challenges faced by marketers.
Both agencies will retain their individual identities, branding, client roster and culture, but the move will result in a number of organizational shifts, including the creation of an integrated delivery unit called Outcomes made up of 5,000 specialists. Outcomes will deliver addressable media for both Mindshare and Neo, as well as leveraging capabilities across GroupM and WPP.
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