Friday Morning Stir

By Erik Oster 

Rosario Dawson wears many hats in EP+Co’s new campaign for TUMI (video above).

-Merkley+Partners named Scott Gelber as its first president.

-IPG Mediabrands’ Reprise hired Renne Marquardt as U.S. general manager.


-P&G promoted Katharine Newby-Grant to marketing director for Northern Europe.

-Amazon is increasingly working directly with brands for larger media buys, cutting out agencies in the process.

-Copywriter and recent Miami Ad School graduate Naila Costa created a “Families Not Fences” OOH campaign, putting up posters on fences around Queens.