–TBWA\Hakuhodo Japan created “Surgeon Tryouts” for medical students featuring tiny sushi (video above).
-Campaign explores “Virtual reality and the new sales experience.”
–In its Q1 earnings call this morning, IPG reported “organic revenue increase of 6.7 percent and reported revenue increase of 3.9 percent.”
–McDonald’s profits exceeded expectations, thanks largely to its all-day breakfast and revamped value menu offerings.
–Global digital marketing agency Jellyfish appointed Mario Schiappacasse as U.S. head of display.
-Nivea is being widely criticized for an insensitive “Tekitanka” haka stunt at an AC Milan game.
–The Outdoor Advertising Association of America selected the year’s four best OOH ads.
-Brands seem to be getting into this whole Facebook Live thing.