BBH Promotes Sarah Watson to Global Chief Strategy Officer

By Erik Oster 

BBH promoted Sarah Watson from chief strategy officer of BBH New York to global chief strategy officer, filling a role left vacant when former agency chairman Emma Cookson left the agency early last yearIn the new role she will work with Pelle Sjoenell, who was appointed worldwide chief creative officer in January, while reporting to global CEO Neil Munn.

Watson originally joined BBH in December of 2001 as head of international planning, following four years as account planner with BMP DDB, a role she held for eight years. In October of 2009, she briefly left the agency to serve as head of planning at DDB U.K., returning to join BBH New York as chief strategy officer in August of 2011. She also spent four years as a trustee for Fawcett, a U.K. campaign for gender equality, from 2007-2011. 

“For me, BBH isn’t a job, it’s more like a calling. BBH is founded on the power of having the three different voices of creative, account management and strategy shaping the work,” Watson told Campaign. “I am immensely proud to be part of the team taking this into the next generation.”


“I cannot think of a better partner in crime than Sarah Watson,” added Sjoenell. “I have always looked up to her professionally, intellectually and as a leader. She is the kind of person I want to impress.”