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The Outdoor Advertising Association of America gave out its 2016 OBIE Awards for the year's best out-of-home advertising in Boca Raton, Fla., this week. Four agencies walked off with Best of Show prizes—for innovative and beautifully designed outdoor work.
Jackson Marketing Group in Greenville, S.C., won the Best Billboard Campaign award for its "2015 Season Kickoff" work for Big League World Series, a baseball tournament held each year in Easley, S.C., for kids 15-18. The series featured photos of kids competing in prior editions of the tournament—in ads that nicely illustrated the drama of playing on a national stage (see the broken light in the ad below).
Downtown Partners in Chicago took home the Best Multi-Format Campaign award for its "Space is Freaking Awesome" ads for Adler Planetarium.
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