Forsman & Bodenfors Taps Former DDB Strategy Chief Eric Zuncic as Global Managing Director

By Kyle O'Brien 

Global creative collective Forsman & Bodenfors has appointed former DDB chief strategy officer Eric Zuncic to its leadership team as global managing director. He will start at the end of April and report to global CEO Toby Southgate.

The new role at Forsman & Bodenfors was created with Zuncic in mind. As part of the Stagwell agency’s unified global strategy, Zuncic will focus on the intersection of business and creativity, helping to elevate the agency’s profile globally while fostering deeper collaboration across offices and with clients. His main priority is to invent better ways to solve problems.

“I’ve always believed in creativity as the answer; but the question is really ‘how do you define the problem?’ said Zuncic in a statement. “Where can creativity become a competitive advantage? It may be a new business model or distribution method or reaching new audiences, or it may be an unforgettable way to communicate. But the goal is the same: to think creatively in ways that change how people experience the brand, the product or the category.


“That’s what has always made me jealous of F&B—their history of harnessing creativity in the broadest possible sense to change businesses—and I’m excited to help bring more of that thinking to more of the world.”

Zuncic’s career began on the client side as a marketer at Geico and Unilever. Following a stint with WPP’s Brand Union, he went agency side with Mekanism as head of strategy. He also served as chief strategy officer at Crispin Porter + Bogusky before joining DDB as North America chief strategy officer in 2017. Along the way he has pitched, won and led award-winning, business-driving relationships in dozens of categories as well as multiple global, integrated pitches and relationships at the Omnicom and WPP group levels.

Zuncic has worked across brand strategy and identity, innovation, brand experience, communications and digital transformation for brands including Domino’s, McDonald’s, MolsonCoors, Infiniti, Pepsi, Method, Ben & Jerry’s, the NFL, Kraft, American Airlines, GSK and Pernod-Ricard.

Forsman & Bodenfors is looking to Zuncic to help strengthen and deepen relationships with longstanding clients including Volvo, Goldman Sachs and P&G.

“I’ve worked with a small handful of people who can cross seamlessly between creativity and business. Eric is one of those rare talents. I’ve been trying to work with him again for a decade—and I’m delighted he’ll be helping write the next chapter for Forsman & Bodenfors,” said Southgate in a statement.

“This is a big year for us all at F&B,” said Anna Qvennerstedt, copywriter and global creative chairman, in a statement. “The job of the global team is really about support and space—helping people do the best work of their careers. Eric’s role will help accelerate our own change and bring us closer to our clients and their brands than ever before.”