Forsman & Bodenfors Appoints New Presidents in US and Singapore

By Kyle O'Brien 

Creative collective Forsman & Bodenfors has bolstered its global leadership team by adding Lyndsey Corona as president of F&B New York and Po Kay Lee as president of F&B Singapore.

The Stagwell agency continues its growth momentum under global CEO Toby Southgate, who joined Forsman & Bodenfors earlier this year from McCann Worldgroup. Corona and Lee will report to Southgate. The two executive hires, tasked with expanding F&B’s brand influence in North America and Asia, are the first major appointments Southgate has made since starting his role in August.

“Lyndsey and Po Kay represent the kind of dynamic, future-facing leadership creative businesses need to thrive in this fast-changing industry,” said Southgate in a statement. “Forsman & Bodenfors has always been about the power of ideas to make change, and given our heritage and capabilities, these two talented leaders will help us meet and exceed that potential.”

Corona most recently served as chief growth officer at McCann North America, and prior to McCann, she helped establish WPP’s The&Partnership, working with clients including The Wall Street Journal, Pernod Ricard, Telus and Alcoa/Arconic. Aside from building on work for clients including Goldman Sachs, Diageo (Seagram’s 7) and iRobot’s Roomba brand, she will help maintain the agency’s DEI commitments.

“Lyndsey has built her career on helping clients grow and being part of leadership groups that can find incredible native opportunities in big legacy clients,” added Southgate. “Her vast experience makes her the ideal leader for F&B NY and an invaluable addition to our global leadership team.”

At F&B Singapore, Po Kay will head up an agency that counts P&G’s SK-II, Head & Shoulders and Gojek as clients. She previously spent nearly seven years as head of development Asia at WPP’s global branding agency SuperUnion, where she ran the Singapore office and was responsible for growth and development across the Asia Pacific region. Throughout her career, she has worked with brands including Facebook, GSK, the International Table Tennis Federation, Pacific Hotels Group and the Singapore Stock Exchange.

“She is a brilliant blend of strategist and creative with a proven record of growing relationships,” said Southgate. “Po Kay strongly believes in the power of collaboration and positivity to build strong connections between clients and agencies, which is precisely what will help continue and evolve F&B’s work in Asia.”

Initially, Po Kay will run F&B Singapore with current CEO Susanna Fagring, who will return to Sweden in the first half of 2022. Fagring has been with Forsman & Bodenfors since 2005 and was one of the driving forces behind establishing the agency in Southeast Asia.

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