McCann Hires Former Brand Union CEO as Its New Global Chief Growth Officer

Toby Southgate will work across the IPG network

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McCann Worldgroup has named Toby Southgate as its new global chief growth officer.

The former CEO of WPP branding agency Brand Union, who left that role in May, will focus on new business efforts, expanding McCann’s relationships with existing clients and facilitating partnerships with the various agencies across its network.

Southgate effectively replaces Alex Lubar, the former McCann global chief marketing officer who became CEO at its London office in late 2015.

“What makes Toby so effective in business development is that he relishes the complexity of brand challenges in today’s complex business environment and he knows how to harness resources to create innovative multiplatform solutions for clients,” said McCann Worldgroup chairman and CEO Harris Diamond in explaining the hire.

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