Figliulo & Partners Launches First Campaign for Virgin Atlantic

By Patrick Coffee 

New York’s Figliulo & Partners, which recently lost the Sprint account to Deutsch LA, launched the first campaign for its newest client, Virgin Atlantic, this week under the tagline “Business Is an Adventure.”

The most visible elements of the campaign are OOH pieces like this “takeover” of Manhattan’s Fulton Street station:

Fulton Station Domination_Image 1


Fulton Station Domination_Image 2

…and a billboard in Los Angeles.

Virgin Atlantic_Business Is An Adventure_Los Angeles 3

The campaign is bigger than that, though. While it does not include any broadcast spots, it does feature digital work including banner ads which will appear in The New York Times, The Guardian, Slate, and The Wall Street Journal (among others). Here’s the most impressive image via Flipboard:


Finally, here’s the digital video:

From Simon Bradley, the client’s VP of marketing:

“This campaign, which builds on our global platform ‘Let it Fly,’ takes inspiration from the excitement and buzz people feel when they are on a business trip and highlights how the Virgin Atlantic experience can enable them to be at their best.”

Mark Figliulo himself says:

“Virgin Atlantic has always been a challenger brand…through a series of creative assets, we will demonstrate how [the client] inspires people to get the most out of their flight, as well as every opportunity along the way.”

No word on whether future work for the client will include more extensive video.

Project name: Business is an adventure

Client: Chris Rossi (SVP, Marketing, North America), Simon Bradley (VP, Marketing, North America, Jenna Lloyd (Marketing Communications Manager, North America)

Creative agency: Figliulo&Partners

CEO & Founding Partner: Mark Figliulo

President & Founding Partner: Judith Carr-Rodriguez

Head of Production: Robert Valdes

Head of Strategy: Caroline Krediet

Copywriter: Chris Baker

Art Director: Jay Wee

Account Director: Emily Lalime

Agency Producer: Sam Pasquesi

OOH Production Company: Imaginary Forces

Print Production Company: The Lab

Digital Production Company: Bajibot

Exposure: OOH, digital