FCB México’s ‘Paper Towel Dispenser News’ a Success for MásporMás

By Erik Oster 

To drive traffic to the website of MásporMás, Mexico’s largest free newspaper, FCB México created “Paper Towel Dispenser News.”

They placed special paper towel dispenser machines in several corporate bathrooms, malls and cinemas, that printed a paper towel with news straight from the site’s newseed in special ink. To lead interested parties to the site, the printouts also included a QR code. The unusual approach proved a success, with unique visitors to the site increasing by 37% in the first two weeks. Check out the case study video above to learn more, and stick around for credits after the jump.



Client: MásporMás

Agency: FCB México

VP: Ignacio Zuccarino

DC: Lucho Sánchez / Ruy Zuñiga

Copy: Abraham Martinez

Direction de arte: Rafael Betancourt / Edgar Rodríguez “Dunga”

Production agency: Hector Méndez

Production House: Lemon Films

Director: Julio Carlos Ramos Zapata

Productor: Urtzi Alejandre

Audio Design: MCO

Post production: Organika

Technology and device design: Plim