Droga5 Swarms Taylor Swift with Kittens for Diet Coke

By Erik Oster 

Earlier this month, Droga5 released the spot “Car Wash” as part of its “Get A Taste” campaign for Diet Coke. Now the agency is rolling out a new 30-second ad starring Taylor Swift and a whole lot of kittens.

In the spot, entitled “Kittens,” Swift is playing with a kitten when she takes a sip of Diet Coke and all of a sudden there are two kittens. She takes another sip and there’s an entire table full of kittens, and before the end of the spot the entire room is filled as the singer/songwriter is engulfed in a swarm of feline cuteness. “What if life tasted as good as Diet Coke?” says text at the end of the ad, before Swift works in a quick plug for her new album. Since everyone with a soul likes kittens, this one is sure to be a hit. Add in Swift’s star power, and a preview of a new track featured exclusively in the ad until the release of her new album on October 27th, and this is all but guaranteed millions of views.

The ad was launched online today and will make its broadcast debut this Friday. As part of the campaign, Diet Coke is also giving fans a chance to win “concert tickets and a flyaway trip for two to an upcoming performance through iHeartRadio.com, RyanSeacrest.com and other sites.” The brand is also sponsoring Swift’s co-host appearance on “On Air with Ryan Seacrest” on October 30th, the first time a celebrity co-hosts the entire program as well as the first time it is presented by a single brand.

Credits:

Agency: Droga5 NY

Creative Chairman: David Droga

Chief Creative Officer: Ted Royer

Creative Director: Casey Rand

Creative Director: Karen Land Short

Copywriter: Matt McCarron

Art Director: Conor Hagan

Chief Creation Officer: Sally-Ann Dale

Head of Broadcast Production: Ben Davies

Senior Broadcast Producer: Verity Bullard

Integrated Production Business Manager: Librado Sanchez

Senior Brand Strategist: Katy Alonzo

Social Media Strategy Director: Tom Hyde

Senior Social Strategist: Mitch Gellar

Group Account Director: Julian Cheevers

Account Director: Melanie Walters

Account Manager: Morgan Murray

Associate Account Manager: Becky Charap

Client: Diet Coke

SVP, IMC: Wendy Clark

Group Director, DKO & KOZ: Rafael Acevedo

Group Director, IMC: Peter Callaro

Senior Manager, IMC: Kate Santore

Dir. Multi-Media Production, IMC Group: Sarah Traverso

Production Company: Caviar

Director: Keith Schofield

Executive Producer: Cathleen Kisich

Editorial: Cosmo Street

Editor: Dominic Leung

Assistant Editor: Zoe Mougin

Producer: Anne Lai

Post Production: The Mill NY

Executive Producer: Sean Costelloe

VFX Producer: Will Mok

2D Lead: Jade Kim

2D Compositor: Yoon Sun Bae

2D Compositor: John McIntosh

3D Lead: Christian Nielson

Colorist: Fergus McCall

Sound: Sonic Union

Studio Director: Justine Cortale

Producer: Pat Sullivan

Mix Engineer: Paul Weiss

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