Earlier this month, Droga5 released the spot “Car Wash” as part of its “Get A Taste” campaign for Diet Coke. Now the agency is rolling out a new 30-second ad starring Taylor Swift and a whole lot of kittens.
In the spot, entitled “Kittens,” Swift is playing with a kitten when she takes a sip of Diet Coke and all of a sudden there are two kittens. She takes another sip and there’s an entire table full of kittens, and before the end of the spot the entire room is filled as the singer/songwriter is engulfed in a swarm of feline cuteness. “What if life tasted as good as Diet Coke?” says text at the end of the ad, before Swift works in a quick plug for her new album. Since everyone with a soul likes kittens, this one is sure to be a hit. Add in Swift’s star power, and a preview of a new track featured exclusively in the ad until the release of her new album on October 27th, and this is all but guaranteed millions of views.
The ad was launched online today and will make its broadcast debut this Friday. As part of the campaign, Diet Coke is also giving fans a chance to win “concert tickets and a flyaway trip for two to an upcoming performance through iHeartRadio.com, RyanSeacrest.com and other sites.” The brand is also sponsoring Swift’s co-host appearance on “On Air with Ryan Seacrest” on October 30th, the first time a celebrity co-hosts the entire program as well as the first time it is presented by a single brand.
Credits:
Agency: Droga5 NY
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Creative Director: Casey Rand
Creative Director: Karen Land Short
Copywriter: Matt McCarron
Art Director: Conor Hagan
Chief Creation Officer: Sally-Ann Dale
Head of Broadcast Production: Ben Davies
Senior Broadcast Producer: Verity Bullard
Integrated Production Business Manager: Librado Sanchez
Senior Brand Strategist: Katy Alonzo
Social Media Strategy Director: Tom Hyde
Senior Social Strategist: Mitch Gellar
Group Account Director: Julian Cheevers
Account Director: Melanie Walters
Account Manager: Morgan Murray
Associate Account Manager: Becky Charap
Client: Diet Coke
SVP, IMC: Wendy Clark
Group Director, DKO & KOZ: Rafael Acevedo
Group Director, IMC: Peter Callaro
Senior Manager, IMC: Kate Santore
Dir. Multi-Media Production, IMC Group: Sarah Traverso
Production Company: Caviar
Director: Keith Schofield
Executive Producer: Cathleen Kisich
Editorial: Cosmo Street
Editor: Dominic Leung
Assistant Editor: Zoe Mougin
Producer: Anne Lai
Post Production: The Mill NY
Executive Producer: Sean Costelloe
VFX Producer: Will Mok
2D Lead: Jade Kim
2D Compositor: Yoon Sun Bae
2D Compositor: John McIntosh
3D Lead: Christian Nielson
Colorist: Fergus McCall
Sound: Sonic Union
Studio Director: Justine Cortale
Producer: Pat Sullivan
Mix Engineer: Paul Weiss