Wunderman NY Names Toni Hess CCO

By Patrick Coffee 

toni hessToday Jamie Gallo — who recently joined Wunderman as president of its New York office after stints as president at TBWA\Chiat\Day and EVP of marketing at the NBA — announced that Toni Hess would be the agency’s newest CCO. She effectively replaces Nick Moore, who left Wunderman in early 2014 and currently serves as ECD at Publicis’ ROAR in New York.

We most recently heard from Hess in 2013, when she parted ways with Rosetta. She served as partner and ECD at the agency for nearly four years before leaving in a staffing shift that occurred two years after its Publicis Groupe acquisition and also led to the departure of CCO Gary Scheiner.

Prior to joining Rosetta, Hess held ACD and GCD positions at Publicis Seattle as well as JWT and FCB New York; her work during that time included campaigns for Diet Coke, Pfizer, Kraft, Merrill Lynch, Microsoft and many more.


For the past six months, Hess has run Goodly, the Brooklyn-based agency she founded after departing Rosetta. While her profile lists Bed, Bath & Beyond and GAIN Capital as clients, Goodly has no web presence to speak of and ceased operations as soon as Hess accepted the Wunderman job.

In side projects news, the release tells us that Hess won the National Dental Health Week’s Poster Contest at the age of nine, that she helps run AdCamps at the Lower Eastside Girls Club, and that she will play a role in Wunderman’s ongoing efforts to bring more women in to prominent agency roles — a project best embodied by her own hiring.

She writes:

“Wunderman shares a personal passion of mine: to help expose young women to all the opportunities and varied careers available to them in our industry.”

Hess will report to Gallo and global creative director Lincoln Bjorkman. Here is a link to her portfolio.