DPC Goes Satirical for Get Covered Illinois

By Patrick Coffee 

The time has come, yet again, to talk health care enrollment. The numbers are good, though they might not be as good as some claim…but the goal for the parties running various states’ healthcare exchanges will always be increased enrollment.

While The White House has turned to celebrities for promo purposes, President Obama’s home state of Illinois went with local agency DPC, which created TV/print/OOH/digital work for Get Covered Illinois, the group dedicated to teaching residents the ins and outs of insurance and convincing them to sign up.

Earlier this year, Get Covered went with The Onion for promo purposes, running “native ads” in the pub’s voice. DPC sticks with the satirical theme — here’s the TV spot, as embedded in the “Luck Plan” microsite:


Images and credits after the jump.

The site includes its share of snark:

luck screenshot

…and the print/out of home executions follow the same theme.


Will the campaign lead more young Illinois to sign up for coverage through the exhange? We have no idea — but it has been getting a bit of press attention thanks to our very favorite thing in the world: politics.


Creative Directors:  Dan Consiglio, Joe Stuart

Creatives:     Diane Kerwin, Rich Black

Producer:   Stacy Miller

Director:   Brian Billow

Prod. Comp:  59 Films/anonymous

Editor:  Gordon Carey/Optimus

Photog: Saverio Truglia



Creatives:  Caroline Chen, Rich Black, Diane Kerwin, Lizzie Callen

Design and Development: Tim Jacques

Digital Producer: Matt Jasperson

Photog: Saverio Truglia