FCB West Gets Interactive for Dragon Age: Inquisition

By Erik Oster 

FCB West created a campaign promoting the release of Electronic Art’s Dragon Age Inquisition, centered around broadcast and online trailers.

The trailers feature dramatic gameplay footage designed to pique viewers interest in the game, which was released this Thursday. In the 80-second broadcast spot, “The Breach,” for example, an epic battle ends with a dragon blowing fire at the screen, which turns into the title and release date, accompanied by the tagline “Lead them or fall.”


But FCB West’s campaign doesn’t end with the trailers, as the agency created a whole interactive experience which “both challenges and rewards fans with bonus content like no other advertising campaign to date.” The agency created “Quest for the Red Lyrium Reapers,” an interactive experience at DragonAge.com which challenges players with finding hidden content within the game’s campaign videos, and offers a unique incentive: an in-game weapons pack. It’s an interesting approach to get fans engaged with FCB’s campaign, and one that makes the content relevant past the release date. Stick around for the online trailer (along with credits) after the jump.


Agency: FCB West

Agency Website: www.fcb.com

Group Creative Director: Tony Vazquez

Art Director: Jacob Pepper

Copy Writer: Chris Waigand

Senior Producer: Matt Green

Director Business Affairs: Linda Casson

Group Managing Director: Heidi Arkinstall

Account Director: Erin Morgan


Animation Company:  Studio Black

Director: Fredrik Lofberg

Executive Producer: Dan Svensson


Mix/Sound Design: One Union Recording

Engineer: Matthew Zipkin

Executive Producer: Lauren Mask


Finish/Edit: Beast San Francisco

Artist: Eric Pascua

Editor: Brandy Troxler

Executive Producer: Jon Ettinger