Domino’s Pizza has pulled its media search business from its longtime partner, independent marketing technology and services agency Ansira. The St. Louis-based agency had partnered with the brand for approximately 18 years before Domino’s pulled its media search operations this month.
Ansira will hold onto some of the brand’s marketing spend, managing its market-level demand generation packages and social insights.
“We are excited to continue our long standing relationship with Domino’s Pizza, supporting their market-level demand generation packages and social insights, and we wish them success with their new media search partner,” Andy Arnold, chief revenue officer of Ansira, said in a statement.
Ansira first partnered with Domino’s to manage its print business. Over time, the partnership evolved. Ansira helped Dominos in its transition to digital and the brand ultimately achieved double-digit growth.
The move comes as the pizza delivery giant is implementing other changes to its marketing strategy. Domino’s promoted a new chief marketing officer, Art D’Elia, last August and announced in November that it was severing its 13-year relationship with creative agency Crispin Porter Bogusky and shifting the creative business to independent agency WorkInProgress.
Domino’s did not respond to Adweek’s requests for comment before the time of publication.