Describe Your Product’s Benefits in 6 Seconds; Go

By Matt Van Hoven 

Optalgin is a product you’ve maybe never heard of. It’s the commercial name for dipyrone, a “non-steroidal anti-inflammatory medication used for the treatment of pain or fever.” Great. Here’s two ads from Y&R Shalmor Avnon Amichay (Tel Aviv) explaining what it does.

Click continued for the second one.

More:Confirmed H1N1 Case at R/GA Causes Pandemonium