In the latest chapter of the ongoing serial drama Agency Creatives Going In-House, music publisher The FADER and Cornerstone, its content shop, have made several key hires.
First among them is Felipe Ferreira, a creative director who comes to the job with more than a decade of experience at shops in New York, China and Brazil. He was most recently a CD at Sid Lee and an ACD at R/GA, where he worked on Nike and Google alongside Trevor Eld, who became Cornerstone’s first CCO just over a year ago.
Here’s his PR quote:
“After working for 14 years at BBDO, 72andSunny, R/GA and Sid Lee, it was time to shake things up. With the advertising industry being challenged to rethink how client-agency partnerships can be more effective, I was impressed by how The FADER and Cornerstone have created their own media company with an agency built for the future. Also, our strong relationships with incredible brands, combined with a diverse team that truly understands the worlds of advertising, music, film, sports and fashion, enable us to create meaningful work that pushes the culture forward.”
Other hires include:
- Senior writer Anicée Gaddis, who has recently written for Victory and Vogue, served as Executive Editor of Trace magazine, and worked on projects for brands including AmEx, Puma, Pirelli. She was also head of content for Marley Natural, the cannabis brand established by the family of the late Bob Marley.
- Chloe Campion, Senior Video Producer, who formerly worked at VICE on its HBO show and website.
- Shauna Alexander, director of East Coast brand partnerships. Before joining the company she led brand efforts for Moogfest, a festival celebrating the famous synthesizer.
- Brittany Oldham, veteran of Townsquare Media and Pitchfork, as head of brand partnerships on the West Coast.
- Shariah McKenzie, integrated marketing strategy coordinator, who formerly handled brand sponsorships coordinator at Def Jam.
- Warren Seuradge, senior integrated strategist. He was most recently at The Washington Post and Sid Lee.
“It’s an exciting time here at The Fader and Cornerstone. Our run of new business wins and additions to the team continues with world class brands and world class talent,” said Eld.
Some of the org’s clients include Converse and Major League Soccer, whose first campaign starring 2 Chainz debuted early this year.
“Creatives from many of the best agencies are looking to break out from the agency world and try something new,” Eld continued, stating that his company provides that for them.
So how are the benefits?