Clorox Launches Full Creative Agency Review

By Patrick Coffee 

After nearly 20 years with DDB San Francisco, the Clorox company has launched a creative review for all of its brands, which range from the titular bleach to Burt’s Bees, Glad and Liquid-Plumr.

The business went to DDB in 1996 following more than seven decades with Foote, Cone & Belding after competitor S.C. Johnson & Son consolidated all of its marketing work with the latter shop’s holding company, True North Communications.

At the time, Clorox also chose consolidation by moving its bleach and home cleaning brands from Y&R to DDB–and it seems like the client could be planning the same sort of move this time.


Today, a company spokesperson told us that Clorox remains in the initial stages of the review and does not have any additional details. A different spokesperson told AdAge that the review is not a reflection upon the quality of DDB’s work and that the company would be open to either choosing a single agency to handle creative, digital and social or sticking with the variety pack.

In addition to DDB, Clorox currently works with AKQA and Critical Mass on digital while Baldwin& of North Carolina handles the Burt’s Bees brand that the company acquired in 2007.

We liked this “Bleachable Moments” spot from February, though the client has been quiet on the marketing front over the past six months.

A DDB rep had no comment on the review today, but AdAge claims both DDB and Baldwin& will participate in the review.