DDB San Francisco released one of the funnier ads we’ve seen in a while, for a brand you might not associate with humor: Clorox Bleach.
In the 15-second spot, a mother walks in on her sons putting downs lines of tape in the bathroom. When she asks what they’re doing and one of them answers “A distance contest,” the spot cuts to an arm slamming down a container of Clorox and a voiceover delivers the line “For life’s blecahable moments.” The ad invites viewers to share their own “bleachable moments” with the hashtag #BleachItAway.
While you might not expect a humorous approach to work for a brand like Clorox, it does so very well here. That’s thanks in part to the insight that, hey, the source of messes can sometimes be pretty funny, but also because the acting and comedic timing are really spot on. To top it off, the social initiative might unearth some funny stories of its own and the “bleachable moments” framework leaves a lot of room for future ideas.