Bob Garfield of AdAge thinks Cheetos and the makers of their latest campaign, Goodby, Silverstein & Partners, San Francisco are sending consumers, especially young ones, inappropriate messages.
Entitled “Random Acts of Cheetos,” Chester Cheetoh convinces people to mess things up a little. But Garfield sees the spots as anti-establishment.
“Alienated teenagers and young men chafe against authority. So frustrated and resentful are they about their humiliating powerlessness, they tend to lash out — or at least fantasize about lashing out — at the powers that be.”
Hmm. So Bob thinks the spots are bad for kids, tweens, teens etc. Well you can decide for yourself, after the jump.
As Adverganza notes, the spots have been around for awhile, and despite the time lag, Garfield just now decided to make comment. Chew on the why, while watching this vid.