Nationwide Insurance, who teamed up with Wunderman in 2007 for their digital work, has chosen American Idol castaway Sanjaya Malakar as their next spokesmanwhore.
To showcase the curious decision, Nationwide is hosting behind the scenes video with the 15-minute star. Apparently, it was shot in India, maybe for authenticity? See them here.
Um, Sideshow Bob, anyone?