View Post Brands | We Hear? We Hear: Starcom and Carat Among Finalists in Kraft Heinz Review After Lengthy Pricing Negotiations By Erik Oster on Aug. 19, 2020 - 3:18 PM The review is in its final stages, with the client requesting payment terms in excess of 120 days, according to sources with knowledge of the process.
View Post Brands University of Phoenix Sends Offline Media Duties to Sandy Hook Agency Mediassociates By Erik Oster on Aug. 11, 2020 - 3:23 PM OMD had been incumbent on the account and retains digital responsibilities.
View Post Brands Aruba Tourism Authority Revs Up Engine as Media Agency of Record By Erik Oster on Aug. 10, 2020 - 9:30 AM The agency will be tasked with handling media planning and buying, audience building and data consultation, measurement and analytics.
View Post Agencies | Brands | Campaigns Seattle Has the (Italian) Meats By Doug Zanger on Aug. 7, 2020 - 2:51 PM Creminelli starts its quest to unseat the incumbents.
View Post Agencies | Brands The Parent Company of Yankee Candle and Sharpie Taps EP+Co By Doug Zanger on Aug. 6, 2020 - 3:28 PM Scope of engagement for Newell Brands is unclear, but a win is a win.
View Post Brands GSK Sends Global Production Duties to Publicis Groupe and Tag By Erik Oster on Jul. 24, 2020 - 3:52 PM Publicis Groupe has handled media buying and planning globally for GSK since 2018.
View Post Brands SAS Selects McCann as First Global Agency Partner By Erik Oster on Jul. 9, 2020 - 3:54 PM McCann and MRM will be tasked with developing a new brand platform for the analytics and artificial intelligence company.
View Post Agencies | Brands Doner Wins Consumers Energy, TCF Bank Accounts By Erik Oster on Jul. 6, 2020 - 3:50 PM Sister agency Assembly will handle media buying and planning for Consumers Energy.
View Post Agencies | Brands W+K Says It Would Be ‘Unprofessional’ to Weigh In on Industry Backlash Against Client Facebook By David Griner on Jul. 2, 2020 - 2:15 PM An official statement declining to make a statement.
View Post Brands 1800 Tequila Appoints Translation as Creative Agency of Record By Erik Oster on Jul. 1, 2020 - 5:56 PM 1800 Tequila spent over $4 million on media last year, according to Kantar Media.