SAS, an analytics and artificial intelligence company with nearly 14,000 employees globally, has selected McCann Worldgroup—Adweek’s 2019 Global Agency of the Year—as its first global agency partner, following a review.
“For more than 40 years, we have let the power of our analytics and AI solutions speak for themselves through the incredible work of our customers around the world. As we look toward a future of delivering analytics everywhere for everyone, it’s the right time to tell our own story in a bold way,” SAS svp, head of marketing Jennifer Chase said in a statement. “I am excited to work with McCann who quickly understood the essence of our brand and who will help us connect with a larger global audience in meaningful creative ways.”
McCann and MRM will be tasked with developing a new brand platform to “reintroduce” the company, according to a statement.
“We are excited to enter this partnership with SAS and be awarded the role as global brand agency partner,” McCann North America president Devika Bulchandani said in a statement. “SAS is the dominant global force in analytics, and we look forward to working with them to tell a story that we don’t think the public knows—a bold, meaningful narrative about one of the world’s most exciting and innovative organizations and cultures.”
SAS spends around $9 million on media in the U.S. annually, according to data consultancy COMvergence.