BBH beefed up its digital operation with the acquisition of 14-year-old Brooklyn digital agency Domani, which will operate as a separate unit under its own name, Adweek reports. Also as a result of the deal, Domani founder and president Jonathan Hills will join BBH’s senior leadership team as digital chief, working closely with head of integrated production and technology Carey Head.
During its 14-year history, Domani has worked with clients including Coca-Cola, Sony, VH1, Random House and Estee Lauder. The agency had a second office in Chicago, but shuttered the operation back in July of 2011. Domani worked with BBH New York last November, providing digital design and development for the agency’s “Greatness Awaits” campaign for Sony’s PS4.
Seth Alpert, managing director at investment bankers AdMedia Partners, told Adweek “the challenges agencies face as audiences continue to migrate to digital and social, requiring traditional shops to ramp up digital capabilities faster than ever” as the impetus behind the acquisition. He added that “while the digital world continues to change rapidly, it’s the independents that are likely to be better in keeping up than larger traditional agencies, giving shops like Domani an edge in what it brings to BBH.”