Barton F. Graf 9000, Psyop Charm with ‘Clash of Clans’ Anthem Ad

By Erik Oster 

Gerry Graf’s Barton F. Graf 9000 NY has worked with production company Psyop, fresh off their game-developing debut with the Susan Sarandon-narrated Nightmare: Malaria, to develop this charming spot for the Supercell-developed strategy game Clash of Clans.

The one-minute anthem ad places the viewer in the middle of the action, on the same level as the melee taking place. To bring the game to life in the spot, Psyop “embraced the bright, stylized and saturated look of the game,” explained Psyop Director Fletcher Moules. “We wanted to fully conceptualize what the world would look like if we were running alongside the horde of barbarians, what would it feel like to be covered in their saliva.”


The impressively animated ad really does a good job transporting the viewer into the world of Clash of the Clans, thankfully without any saliva. One noteworthy moment occurs when two giants chuckle as they are hit with cannonballs. It was one of Psyop’s favorite segments to animate, as well. “It added the heart and the warmth that was only achieved when we removed ourselves a little from the ruckus to enjoy it from their perspective,” said Moules.

It would appear that Supercell’s audience is enthusiastic about Clash of Clans as well. The video was released on December 23rd, and garnered 14 million views in its first week. Credits after the jump. Credits

Client: Supercell
Executive Creative Director: Eric Kallman
Executive Creative Director: Brandon Mugar
Creative Director: Dave Canning
Creative Director: Dan Treichel
Copywriter/Art Director: Joey Ianno
Copywriter/Art Director: Matty Smith
Agency Head of Integrated Production: Carey Head
Executive Producer: Josh Morse
Director of Business Affairs: Jennifer Pannent
Agency: Barton F. Graf 9000 New York
Chief Creative Officer/Founder: Gerry Graf
Production Company: Psyop
Director: Fletcher Moules
Managing Director: Neysa Horsburgh
Executive Producer: Amanda Miller
Producer: Meredith Cherniack
Assistant Producers: Nathan Lueptow, Jessica Schlobohm
Storyboards: Jeffrey Errico, Brian Yang
Boardomatic Editor: Tue Storm
Designers: Janice Ahn, Lilit Hayrapetyan, Paul Kim, Brian Kistler, Edmund Liang, Jacklin Yoo, Velwyn Yossy, Andrew Park
Lead Technical Director: Stephen DeLalla
Lead Compositor: Matt LaVoy
Lead FX: Dan Smiczek
Lead Rigger: Sean Kealey
Lead Animator: Dan Vislocky
FX: Victor Grant, Benjamin Laidlaw, Dan Smiczek

Final Mix: Lime Studios LA
Mixer: Loren Silber
Assistant Mixer: Patrick Navarre
Executive Producer: Jessica Locke
Producer: Kelli Espinoza
Additional Recording: Heard City NY
Engineer: Keith Reynaud, Evan Mangiamele
Managing Director: Gloria Pitagorsky
Producer: Sasha Awn
Sound Designer: Brian Emrich
Music Supervision: Butter Music and Sound Design
CCO: Andrew Sherman
Executive Producer: Ian Jeffreys
Producer: Annick Mayer