Here’s a Brief Statement from Mother Regarding BK Loss

Well, the relationship fairly briefly, but as you may heard, Burger King has parted ways with Mother New York. You might remember that said agency joined BK’s roster and became the fast-food chain’s lead agency in early 2013, in the process coming up with ads like the Mary J. Blige-starring spot that drew somewhat agreeable comments from Translation chief Steve Stoute and was also lampooned by Second City. Anyhow, here’s your succinct statement that was just sent to us from the agency:

“We were optimists going into the relationship and after a substantial test ride, it did not work out. We wish our friends at Burger King all the best.”