View Post Agencies | Brands | Campaigns | Social Media | What The?? Fiber One Turns Bad Tweets into Great Theater By Jordan Teicher on Oct. 21, 2013 - 1:45 PM Nobody wants to read your food tweets. If you’re on Diet of the Week, it’s best to keep the passive-aggressive self-loathing to yourself. However, if a brand were to recycle your bad tweets and make them into funny com ...
View Post Brands | Campaigns | Sports LeBron James Drops a New, Nearly Hour-Long Training Video for Powerade By Jordan Teicher on Oct. 18, 2013 - 2:22 PM Naming your own training regiment LeBrontime might cause some people to shake their heads, but when the best basketball player in the world offers a window into his personal workout routines, it’s easy to overlook the title. ...
View Post Brands | Campaigns | Social Media | What The?? The Trident Player Brings a New Low to Dumb Gum Advertising By Jordan Teicher on Oct. 17, 2013 - 12:18 PM Poppin’ Layers is not a good commercial (or music video). The Trident Player is not a good rapper. Rapping about Trident Layers gum for four minutes and 34 seconds is not very funny. At this point in pop culture, the vaguel ...
View Post Ad Biz | Agencies | Campaigns | What The?? ‘Call of Duty’ Goes Domestic in UK Spot ‘Faboom’ By Jordan Teicher on Oct. 16, 2013 - 12:30 PM Another day, another commercial from the Call of Duty: Ghosts marketing blitzkrieg. “Faboom,” a 40-second spot for UK audiences comes from 72andSunny and shows regular folk reenacting their favorite moments from the g ...
View Post Brands | Campaigns | Sports Citroen, CMW ‘Escape the Ordinary’ with Magic, Soccer By Jordan Teicher on Oct. 15, 2013 - 12:21 PM Illustrating a campaign called “Escape the Ordinary” with a magician and soccer players from Arsenal makes sense thematically: Magicians do magic, and who could be less ordinary in Europe than soccer players from the E ...
View Post Agencies | Brands | Campaigns Sears’ Diehard Batteries Will Survive the Zombie Apocalypse By Jordan Teicher on Oct. 14, 2013 - 11:58 AM Including a narrative is usually a good way for a commercial to hook the audience with creativity, but this Y&R Midwest zombie spot for Sears actually overdoes the narrative focus to the point where the brand association is ...
View Post Campaigns | Events | Social Media | Sports Young Hockey Players Can ‘Storm the Centre’ with Social Media, Skill By Jordan Teicher on Oct. 11, 2013 - 2:52 PM From the very Canadian, but not Canadien, news bureau: Red Tettemer O’Connell + Partners and Under Armour are launching a youth hockey contest tomorrow, October 12, called “Storm the Centre.” Two teams of skating ...
View Post Agencies | Brands | Campaigns | Sports Lionel Messi Reconfigures a City for Samsung in ‘The Developer’ By Jordan Teicher on Oct. 9, 2013 - 12:05 PM Question: What would a contemporary soccer-related version of “Les Miserables” look like if we replaced all the singing actors with kids and threw in the craftiest living man in cleats? Answer: This tw0-minute Leo Burn ...
View Post Agencies | Campaigns | Digital | Events | People | Social Media Tool, BBDO Bring a Fresh POV to Australian Tourism By Jordan Teicher on Oct. 8, 2013 - 7:00 PM Remote Control Tourist, the new interactive digital/video Tourism Victoria project from Clemenger BBDO , Exit Films, and Tool director Jason Zada, is kind of like The Sims without the gibberish language. You can control people fro ...
View Post Ad Biz | Campaigns | Events Drink Up, Open Brings Oktoberfest to Toronto By Jordan Teicher on Oct. 8, 2013 - 9:17 AM For those of you who like beer and live reasonably close to Toronto, Open and Bier Markt have teamed up for a promotional campaign meant to make you all bubbly inside for the goodness of suds. Tall glasses brimming with foam, hang ...