Young Hockey Players Can ‘Storm the Centre’ with Social Media, Skill

By Jordan Teicher 

From the very Canadian, but not Canadien, news bureau: Red Tettemer O’Connell + Partners and Under Armour are launching a youth hockey contest tomorrow, October 12, called “Storm the Centre.” Two teams of skating youngsters will eventually win a chance to play at the Air Canada Centre, home of the Toronto Maple Leafs. I want to spell it center, but it’s for the kids, so I’ll keep it Canadian.

The contest consists of three stages – social media engagement, teamwork, and finally, hockey skills. These sort of pee-wee competitions happen all the time, but adding a social media component is a cool twist from RTO+P, especially in a hockey-crazed country, where presumably, families will claw for the chance to see their kids play on a pro rink. The details of the challenges haven’t been released yet, but you can check team eligibility and sign up here. To all the little Charlie Conways out there, have fun.

Credits after the jump.

Chief Creative Officer:                   Steve Red  

Executive Creative Director:        Steve O’Connell                                                   

Creative Directors:                          Todd Taylor, Joey Crawford

Art Director:                                       John Cruz, Susan Schneider, Kelsey Kovalcik

Interactive Designer:                     Hannah Dillon

Copywriter:                                        Mark Garman 

Producers:                                          Joe Mosca                         

Developers:                                       Joe Russell, Aaron Grando

Digital Strategy:                                Uri Weingarten, Catie Borzillo

Social Strategy:                                 Annie Heckenberger, Ryan Olah

Account Executive(s):                    Catherine Clair, Susan Baraczek