In the newly created position, Omokhua will drive marketing efforts across the Endeavor network, which includes WME, IMG, UFC, Miss Universe and more.
At Apple, Omokhua served as global head of content strategy and lifestyle marketing, working on Apple Music and iTunes. Prior to that, she held positions at agencies including Carat and Erwin Penland.
“Justina is a proven marketing thought-leader who operates with masterful precision and detail,” said Bozoma Saint John, who joined Endeavor last year and was at Apple as head of global consumer marketing for Apple Music and iTunes during Omokhua’s tenure at the brand. “She brings the intersection of consumer strategy, technology and innovation to brands that move culture. I couldn’t be happier to have her join the team.”
Endeavor was formed in 2017 when entertainment, sports and fashion company WME | IMG renamed itself and folded its portfolio of brands into the new holding company. At the same, it renamed the entity’s cultural marketing division to Endeavor Global Marketing, which includes Philadelphia-based shop 160over90 as well as sport and entertainment agency Clifford French. The division has worked with clients including Marriott International, Visa and Under Armour.
Last year, Endeavor Global Marketing was named agency of record for Papa John’s shortly after its founder John Schnatter came under fire for using a racial epithet on a conference call with Laundry Service, its agency at the time. Schnatter resigned as chairman following the incident. The division’s first work for Papa John’s came out in September.