AMV BBDO Brings Back Mr. Bean for Snickers

By Erik Oster 

AMV BBDO has a new series of ads for Snickers’ ongoing “You’re Not You When You’re Hungry” campaign, resurrecting Rowan Atkinson’s Mr. Bean character.

In the longest of the three broadcast spots, Atkinson’s character finds himself jumping over rooftops with a group of ninjas, in a parody of kung fu movies like Crouching Tiger, Hidden Dragon. Only, while his colleagues glide gracefully from rooftop to rooftop, Mr. Bean has a bit more trouble and eventually finds himself crashing through the roof to an angry group of warriors below. At this point, one of his fellow ninjas tosses him a Snickers, saying “…you can’t concentrate when you’re hungry, eat a Snickers” and he’s back to his old self.

The character is a perfect fit for the popular “You’re Not You When You’re Hungry” approach, and the spots are all pretty entertaining. In the remaining pair (featured after the jump), Atkinson’s character practices nunchucks and kata, with less than stellar results. Atkinson’s character is such a good fit — he’s certainly one of the best celebrities featured in the ongoing campaign — that you almost wonder why he hasn’t been featured before.

Credits:

Client: Snickers
Agency: AMV BBDO, London
Executive Creative Directors: Adrian Rossi, Alex Grieve
Copywriter: Richard McGrann
Art Director: Andy Clough
Agency Planner: Will Whalley
Agency Account Team: Katy Davis, Dhane Scotti, Chloe Harding, Anna Ohrling
TV Producers: Rebecca Scharf, Nikki Holbrow
Production Company: Rattling Stick
Director: Daniel Kleinman
Production Company Producer: Johnnie Frankel
Postproduction: Jungle
Chief Sound Engineer: Owen Griffiths
Film Editor: Eve Ashwell, Cut and Run
Media Planning: Mediacom
Media Planner: Amanda Zafiris
Media Buying: ZenithOptimedia

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